MagicLens press kit

MagicLens is the first product from Flummoxed·AI, the AI research, product design and development studio founded by Jason Schwartz and Devin Sawyer, and the first-of-its-kind creative studio platform: The Creative Studio Platform. Designed for Imagination. For every way you create, and everything you make. The idea is simple. Everyone now has access to AI tools that can generate text, images and video. But producing high-quality creative assets consistently aligned with the user's vision is nearly impossible with most tools today. Doing so requires a user to be both a prompt engineer and a professional creator. MagicLens closes this gap for everyone, with intuitive tools that embed the professional's workflow and the prompt engineer's practice into the experience. Whether customers want to create a cinematic digital keepsake for their family or friends or produce a high-quality short film, MagicLens makes it easy and affordable. Across every tool, the professional's workflow, quality standards and craft are built into the product, so imagination is the only requirement our customers need.

The platform offers three creative modes, a continuum of services that allow customers to Make, Create, and Build anything they imagine.

Make

The most accessible product is a new category the founders invented: the Momento, a cinematic digital keepsake made from a single photo. It also showcases the platform's core capability: producing high-quality, deterministic creative every time. The Momento is designed to enable customers to make magic with their photos, for the people and memories that matter most: a child's room visited by the Tooth Fairy, a favourite family photograph carried across time and place, or an ordinary moment made strange, funny or magical.

Create

MagicLens Studio gives customers the power to "unleash their imagination" and create anything, from characters to a storyboard, a short film, or a comic, with each tool handing off to the next. The Brand system gives entrepreneurs and small teams a complete visual identity, not just a single logo.

Build

MagicLens Studio Pro exposes the platform's creative backend for power users and creators who want to build entirely new experiences and repeatable production workflows from scratch.

MagicLens offers top AI models for all its workflows, but it doesn't always present model selection, and when it does, it's not a prominent function - this is a feature, not a bug! Behind every product and tool is a deterministic workflow that uses best practices in model selection, prompting, and rendering to produce the best results at the best price every time.

MagicLens officially launches on October 22, 2026, with Momentos focused on Halloween, available to everyone. The MagicLens Studio and Studio Pro will launch in beta, available to select users for feedback, as the team at Flummoxed·AI continues building the tools and optimizing UX to deliver the unique value proposition their brand promises.

The team is very excited to launch Momentos to the public. The product is unlike other digital photo and video products or archetypes we typically see on social media. The Momento is designed with privacy first, and customer photos are processed solely to produce the requested Momento, never used to train models, and saved only for customer access in their personal asset vault.

The product tagline sums up the value proposition: "Looks Real. Feels like Magic."

Make a MomentoLearn more